SUNNY SIDE UP EARLY CARE

Sunny Side Up has been in business since 1982 and has a 4.5-star average review online — their record speaks for itself. But their communications needed a more modern approach.

With a website that was last updated over a decade ago, limited social media presence, and inconsistent, low-resolution branding, Sunny Side Up came to us for branding assistance.

They now have a beautifully updated website — one that’s easy to update in the future — as well as a high-resolution branding kit with a new version of their old logo. Their social media presence has also gotten a re-vamp, including access to dedicated social media publishing and scheduling software.

Using only earned media and community engagement and with no investment in social media ads, we can report that Sunny Side Up’s follower count has more than doubled. They have seen a 365.2 percent uptick in terms of exposure, as well as an over 1,000 percent uptick in terms of overall reach. We’ve calculated an engagement rate of just over 8.46 percent — significantly above the industry average.