Wallingford sew-vac center

Wallingford Sew-Vac Center has been a staple in its community since 1961 — and they have a perfect, five-star average review to prove it. But being a business that provides an unconventional, niche service presents its own unique communications challenges.

Wallingford Sew-Vac Center had a website that was over a decade old, inconsistent branding, and no social media presence.

We gave them a cohesive image with an eye-catching website, logo, and branding kit. While their social media channels performed well — their exposure and reach more than doubled and their engagement rate sits at just over 3 percent, which is well above the industry average — the nature of their business meant that those metrics did not always translate to an increase in sales.

Unlike most businesses where social media and advertising performance have a direct correlation with sales numbers, consumers don’t typically repair a sewing machine or vacuum unless it breaks, nor do they buy a new one unless they are explicitly in the market for one. So what’s the answer? Essentially it boils down to one thing: staying top-of-mind.

We developed a unique communications strategy for Wallingford Sew-Vac Center — one that focused on community engagement, collaboration with other businesses, thought leadership, and pairing a continued constant presence with increased perceived value. The result: Wallingford Sew-Vac Center is the trusted, go-to industry expert in their community.